X LONDON BARTLETT SCHOOL OF ARCHITECTURE CONCRETE WAVES AND THE RISE OF FEMALE SKATERS


PANELISTS


LONDON AUDIENCE Q&A

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X PERFORMA 17
WHOSE HOPES ? WHO’S FEARS ?

Barbara Kruger’s instantly recognizable - and frequently appropriated - white Futura Bold font over red blocks has become ubiquitous in the skate community. What is lesser known is that her work is rooted in broadcasting highly charged messages that engage issues of and ideas about power, desire, identity, consumption, and feminism. HD was invited to host a panel as part of Performa 17’s programming which aimed to not only address shifting political and cultural currents, but to reflect on Kruger's installation at the L.E.S. skate park. Major shifts in skateboarding explored on the panel include the recent induction of skateboarding in the 2020 Olympic games, increased normalization of skateboarding into popular culture that has increased female participation, and increased corporate interest to capitalize.


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CHAPTERS

  • 0:05 - Intro to HD
  • 2:05 - Performa Backstory
  • 3:23 - Intros
  • 10:52- Kruger
  • 23:59 - Were you encouraged to skate?
  • 34:00 - ‘Skateboarding is not for women’
  • 48:00 - Have you ever felt slighted?


X 224 MULBERRY
WOMEN IN SKATEBOARDING

Skateboarding is stereotypically thought of as a male sport. With the a significant number of growing female participants, this panel takes a cursory look into the world of women in skateboarding. From skating parking lots to sharing how the insidious oppressions that exist within the culture are felt, each panelist offers candid insight to this layered discussion.


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CHAPTERS

  • 19:20 - Intro
  • 21:25 - How did you get into skateboarding?
  • 30:15 - When did you feel you started to become more comfortable skating in public?
  • 35:38 - Parking lots
  • 40:20 - One of Three Women
  • 41:17 - Criminalization of Skateboarding
  • 51:26 - Anti-Establishment / Olympics
  • 54:16 - Personal Style/ Sponsorships
  • 1:06:00 - Occupational
  • 1:17:51 - Fake News
  • 1:18:42 - Vogue.com
  • 1:23:00 - Gloves Off


X 224 MULBERRY
SKATEBOARDER OWNED BUSINESSES

Panelists will share their journey from skate rat to adult life and breakdown how skateboarding has influenced their choices each step of the way. HD's first panel features friends who I’ve met through skating who run their own business. We look at how, as skateboarders, risk adversity might translate to business while also examining the role of "controversy" within the industry through skate graphics and branding. Panelists recount both their struggles and opportunities, while sharing how they’ve carved a career from it.


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CHAPTERS

  • 2:02 - How did you get into skating?
  • 17:10 - Has being a skateboarder helped you deal with challenges you've encountered in your business?
  • 23:00 - Perception in brands
  • 25:36 - Technology Amplifying Controversy
  • 29:46 - Controversial Skate Graphics Era
  • 30:55 - Brujas/ Politics
  • 41:15 - Brujas Fucks
  • 44:00 - Audience Questions
  • 49:27 - Boys Club
  • 1:06:00 - Tension is not the enemy


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